As we slalom through 2022 with our eyes wide open, I wanted to share a few thoughts.
Video marketing for your business is essential to growth. Having quality and consistent content produced is a statement of intent. A statement that tells your customers/consumers and future prospects that you are ready to take on more business. Why? Because like any business that needs to earn revenue, you have to invest into it and by extension, invest in yourself.
When I first started producing videos for clients, their high priority questions centered on cost and results.
“How much will it cost me?”
“How did you determine the cost?”
“What results will I see?”
These are all valid questions but if we unmask the intent behind it and diagnose the underlying issues, it’s a bit more complicated.