What Is Stopping Your Marketing Goals in 2022?

As we slalom through 2022 with our eyes wide open, I wanted to share a few thoughts.

Video marketing for your business is essential to growth. Having quality and consistent content produced is a statement of intent. A statement that tells your customers/consumers and future prospects that you are ready to take on more business. Why? Because like any business that needs to earn revenue, you have to invest into it and by extension, invest in yourself.

When I first started producing videos for clients, their high priority questions centered on cost and results.

“How much will it cost me?”

“How did you determine the cost?”

“What results will I see?”

These are all valid questions but if we unmask the intent behind it and diagnose the underlying issues, it’s a bit more complicated.

Most, if not ALL business owners understand the power of using video to market their service and/or product and here some of the facts to back it up: – 54% of consumers want to see more video content from a brand or business that they support. – 87% of marketing professionals use video as a marketing tool. – 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. So, with the above stats to springboard off, why is it that choosing the right supplier, the best company to partner up with such an issue for you? The truth lies more in the emotional and personal realm. Real talk… Running a business is really damn hard. There are so many variables to consider that marketing often gets overlooked, not because people don’t see the benefit, but simply because of a lack of knowledge how best to steer that ship. Along with managing employees, accounting, daily operations, sales, customer service, plotting and scheming, compliance, legal… it can be overwhelming to keep up to date with marketing trends and the best way to put your business out to the world. The reality is that there isn’t a silver bullet that will cure all your needs from a marketing perspective, unfortunately. Anyone who promises you that probably has a “get rich quick” scheme. As a side hustle… Of course. However, there are ways to work with partners who have a creative edge that can be more than just a servicing company.

Working with the clients we have had at Paradox House, one universal positive across the board has been the appreciation felt when truly diving into their brand mission, their ideas and the way they want their work to be seen. See, we don’t just service productions. We look for partners that we can genuinely help execute and evolve. What we offer is storytelling on a deep level. Storytelling that sells. Storytelling that has real impact. And we walk you through it every step of the way. If you’re ready to level up and get to creating the content your business deserves, our doors are open. Just leave a comment and we’d love to see what we can do for you.