Most, if not ALL business owners understand the power of using video to market their service and/or product and here some of the facts to back it up: – 54% of consumers want to see more video content from a brand or business that they support. – 87% of marketing professionals use video as a marketing tool. – 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. So, with the above stats to springboard off, why is it that choosing the right supplier, the best company to partner up with such an issue for you? The truth lies more in the emotional and personal realm. Real talk… Running a business is really damn hard. There are so many variables to consider that marketing often gets overlooked, not because people don’t see the benefit, but simply because of a lack of knowledge how best to steer that ship. Along with managing employees, accounting, daily operations, sales, customer service, plotting and scheming, compliance, legal… it can be overwhelming to keep up to date with marketing trends and the best way to put your business out to the world. The reality is that there isn’t a silver bullet that will cure all your needs from a marketing perspective, unfortunately. Anyone who promises you that probably has a “get rich quick” scheme. As a side hustle… Of course. However, there are ways to work with partners who have a creative edge that can be more than just a servicing company.